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Top related persons:
— - 1 Laura Meyer - 1 Patrick Miller - 1 Mark Power - 1 Power - 1 Horizon's Meyer - 1 it's - 1 Ross Walker - 1
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Acadia
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Service - 1 Amazon - 1 Meta - 1 Google - 1 Business - 1 Trade - 1

Search resuls for: "Mark Power"


2 mentions found


☆ Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.
  + stars: | 2024-03-12 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewAmazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers. About 70% to 80% of advertisers' Amazon budgets go to search ads that drive sales, said Laura Meyer, founder and CEO of Amazon agency Envision Horizons. But Amazon is increasingly investing in adtech to grow its ad business beyond search placements and better compete with giants like Meta and Google. AdvertisementPower said that brands often spend 8% of Amazon sales on ads — mostly search ads that drive sales. He said clients are now increasing budgets to represent 12% to 15% of Amazon sales, with the incremental dollars going toward Amazon's adtech formats.
Persons: —, Laura Meyer, Patrick Miller, Mark Power, Power, Horizon's Meyer, it's, Ross Walker, They've Organizations: Service, Amazon, Meta, Google, Business, Trade Locations: Acadia
☆ Mikaela Shiffrin clinches her 75th World Cup win, breaking a Lindsey Vonn record
  + stars: | 2022-11-19 | by ( Issy Ronald | ) edition.cnn.com   time to read: +2 min
CNN —Mikaela Shiffrin claimed her 75th World Cup win in Levi, Finland on Saturday, sealed with an electrifying second run, as she broke Lindsey Vonn’s record for the most podiums in a single discipline by a female skier. She is now just seven World Cup wins shy of her fellow American’s record 82 wins for a female skier and 11 behind the all-time leader, Sweden’s Ingemar Stenmark. “On the second run I made adjustments and it felt like a really good pace and tempo. Alessandro Trovati/AP“Today was a really good day. And, as well as the gold medal, Shiffrin will return home from Levi with her fifth Lapland reindeer, the traditional prize at Levi.
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